Quick Points:
- Social media helps you reach new people with interesting content.
- It builds trust, shows your brand’s personality, and helps establish authority.
- You need a solid plan for engaging content to succeed on social media.
Your business needs to be on social media. Whether you run a small local shop or a big national company, social media is essential for your business marketing strategy. But just being on social media isn’t enough to grow your business.
Why is social media important?
- Connect with Customers: Social media platforms help you connect with your customers and increase brand awareness.
- Boost Leads and Sales: With a good content marketing strategy, social media can help boost your leads and sales.
More than three billion people use social media every month, and the number is growing. You don’t need to know all the jargon or have thousands of followers to start. You can begin now and enjoy the process.
Social media offers great potential because people use it daily and see content from companies. But it’s also a challenging space because it’s always changing and crowded.
A survey of 344 social media marketers around the world revealed:
- 52% believe social media positively impacts their company’s revenue and sales.
- The top five valuable social media platforms are Facebook (89%), LinkedIn (83%), YouTube (81%), Twitter (80%), and Instagram (56%).
- Nearly 80% of companies share mostly original content.
- Important metrics are engagement (36%) and conversion rates (35%).
- Social media is more valuable to B2C (58%) than B2B companies (46%).
- Challenges include a lack of resources (26%), no formal strategy (24%), and building a community (24%).
5 Steps to Market Your Business on Social Media
- Create a Strong Profile:
Choose a short, consistent username that includes your business name. Fill out your profile with essential information like contact details and links to your website. - Get a Content Calendar Going:
Regularly post a mix of content, including company promotions, blog posts, and industry insights. Test and adjust your posting schedule to find what works best. - Be Social and Start Engaging:
Monitor and respond to mentions and comments. Engage with posts from partners, customers, and influencers. Maintain a consistent voice in your interactions. - Build Up Your Following with a Paid Campaign: Use paid campaigns to grow your audience. A small budget can make a big difference in increasing your followers.
- Start Bringing in Leads: Run lead generation campaigns on platforms like Twitter, Facebook, and LinkedIn. Use compelling images and informative ad copy to attract your target audience.
Conclusion
Social media is crucial for your business marketing, but it doesn’t have to be stressful. Create a profile and start engaging with your customers. As more consumers use social media for purchasing decisions, those with a strong presence will see increased conversions, while those without could lose potential customers.
Need Engaging Content for Your Social Media?
If you’re ready to get more traffic with quality content, check out our Content Builder Service. Set up a quick consultation and get started today with Social 1 Degree and generate more traffic and leads for your business.
